Wellbeats, a content and software-as-a-service (SaaS) company that provides virtual, on-demand fitness classes, has expanded the availability of its programming to the employer market, where increasing movement and physical activity is a crucial strategy for improving overall health and influencing bottom-line financial performance.
In a statement, Jason Von Bank, president and CEO of Wellbeats, said, “Fitness has busted out of the old paradigm of costly gym memberships and equipment, high-pressure classes, and limited class offerings. People are different. They work, play and live like never before, and how they choose to get and stay fit has followed suit. Virtual fitness breaks down barriers to getting and staying active through easy access and personalization. Our expanded market focus reflects what consumers want while recognizing that employers can play a crucial role in helping people achieve better health and well-being.”
According to Wellbeats:
- Recent research predicts that the virtual fitness market is expected to reach $2.6 billion by 2022, up from $849.5 million in 2017
- More than 38% of people work remotely or are not in an office where they have access to a gym or fitness center
- While 64% of people say they would use on-demand fitness if their employer offered it, less than 1% of employers do
Wellbeats currently has more than 2,200 commercial clients across the U.S. and in 19 countries, and individual users record an average of 212 activity minutes per month. The Wellbeats solution features more than 350 fitness classes, which can be accessed through an online portal or a mobile app. Wellbeats content can be licensed by corporate clients and made available to consumers via Windows, Android and iOS devices.